Wednesday, January 18, 2017
Wednesday, December 7, 2016
Making your own hair product line is a way to promote your business and generate additional advertising when people display the items in their bathrooms at home. In addition, having your own hair product line can elevate your salon and give you an edge above the others in town. Rather than experimenting with making your own shampoo in the kitchen, you can get the product from a supplier and bottle it yourself. While making your own hair product line may seem overwhelming at first, it may actually be easier than you think.
Monday, November 21, 2016
The latest hair fad is actually taking a note from a botanical style. And the result is gorgeous.
Ecaille, cinnamon swirl, buttery: It sounds like a French cafe menu, but these are the hottest hues so far this year.
Sunday, November 20, 2016
Thursday, September 22, 2016
Kim K’s and Khloe’s blonde, Emma Stone’s pale locks, Chrissy Tiegen’s honeyed waves, Ariana Grande’s funky ombre, all radical looks achieved with little to no damage thanks to the Olaplex Bond Multiplier system. Since the hair-strengthening treatment’s introduction via Instagram two years ago, its ability to protect hair from damage during chemical services continues to impress impressive colorists like Sharon Dorram and Tracey Cunningham. Beauty editors are equally smitten, Snapchatting their dedication to using the take-home portion of the treatment weekly and honoring the product with awards including Allure’s Best of Beauty Breakthrough Product for Hair.
Olaplex, the brainchild of two PHDs in Chemistry and Materials, has freed colorists to venture into previously uncharted territory. Says Tracey Cunningham, who recently used the product to help her take Emma Stone platinum:
“It filled a hole that every hair colorist/stylist/every person needs. It gave us all strength, which is great… I can definitely be a little bit more daring…When clients push me, it’s great to have Olaplex.”
Comments Sharon Dorram:
“The end result that I see is shinier, more resilient hair. It really is a transformational product.”
Despite big benefits like less breakage, more color options and less frizz, the process adds little time in the salon chair. Olaplex 1, the most concentrated solution of the 3 part system is added directly to the bleach or color then rinsed out when the color is rinsed out. Then Olaplex 2, a more diluted cream formula, is added and left in hair for 10-20 minutes allowing the key ingredient to work without competing with a color or bleaching solution. This is followed by a shampoo, condition and rinse. Clients are sent home with Olaplex 3 to be used on a weekly basis.
The simple yet effective process has made the treatment popular as a stand-alone service particularly among curly-haired clients. It’s become a holy grail option for those who are “transitioning” or moving away from chemical services to a more natural state. Clients see marked improvement and curl definition after just one application and avoid what is known as “the big chop.” Says Dorram, “Anyone that needs help with their texture can benefit from using this product.”
Stylists have also begun to use Olaplex 2 as a multitasking cutting lotion. Since the product consistency is light and odorless, stylists can apply to towel-dried hair and proceed with the cut, allowing them to improve hair quality even as they snip.
What makes Olaplex so unique within a saturated market of deep-conditioning and restructuring treatments? Most other products contain silicone or oils that coat the hair. Olaplex uses a single active ingredient, a carbon chain Bis-Aminopropyl Diglycol Dimaleate, which repairs broken disulfide bonds.
Broken disulfide bonds result from damage to hair due to chemical services like coloring and keratin treatments, but also every day wear-and-tear like heat styling, sun exposure and brushing.
Says VP of Education for Olaplex, Jordan Alexander:
“Olaplex does not create any type of coating on the hair shaft. It creates both an ionic and covalent bridge between two single sulfur hydrogen bonds. As soon as Olaplex is washed away from the hair, the only portion that remains is this bridge. Silicones would be more comparable to a bandaid for the hair as they tend to coat. Olaplex works to restore the strength, structure and integrity of the hair by repairing these broken disulfide bonds which are part of the foundation of hair itself.”
The company has now set its sights on revolutionizing chemical straightening and perming with a brand new chemistry they are calling Bond Shaper. The new service reshapes the bonds of hair without heat, silicone, preservatives, odors or toxic chemicals.
Says Olaplex founder, Dean Christal, “This product is going to be a wrecking ball to the keratin treatment industry. It works and what’s wonderful is that it is safe.”
All it involves is combing the aqueous solution through clarified hair for 10 to 30 minutes depending on desired straightness. No heat or flat ironing necessary. It is rinsed out and the hair is supposedly left much straighter and healthier than before.
Craving the ever-popular beach wave but sick of the curling iron? Bond Shaper applied to perm rods can give that desired texture but with modern body and movement. According to Christal, their test models have experienced zero percent reversion and repeated use only improves results.
Set to launch to its community on October 15th, we’ll have our calendars marked.
Olaplex Bond Multiplier System retails for $30-$70. Olaplex Bond Shaper will retail for approximately $150. Go to Olaplex for salon locations.
Thursday, November 12, 2015
"The Professional Beauty Association is proud to bring the North American Hairstyling Awards (NAHA) back to Las Vegas for another year of inspiration. This competition highlights the creativity, caliber and class of our industry. It's a night for celebrating industry talent regardless if you are on stage or not," stated Steve Sleeper, Executive Director for the Professional Beauty Association. "The entry process is open to all licensed hair, barber, nail and makeup professionals. PBA encourages both experienced professionals and up-and-coming industry talent to submit their work."
Online Resources for Entering NAHA: PBA has created online tools to help support applicants and to assist them in preparing their award-winning collections.
Webinar series: Deconstructing NAHA | a 3-Part Web Series featuring Charlie Price, provides a behind-the-scenes look at the creative process from two-time NAHA Hairstylist of the Year winner,Charlie Price, as he builds a mock NAHA collection from initial concept, to final retouching, to judging.
- Part 1 - From Storyboard to Photoshoot
- Part 2 - The Collection Comes to Life
- Part 3 - Judging the Collection
2016 International Salon and Spa Expo (ISSE) Presentation: Deconstructing NAHA: Charlie Price will bring this series to life on stage at ISSE 2016. Attendees can get inspired by viewing his collection up-close. For ISSE ticket information please visit probeauty.org/tickets/isselb .
Tips and Tricks List: To support industry professionals interested in entering, PBA provides a list of tips for entering the competition, posted at probeauty.org/naha and ongoing on PBA's social channels. A full list of tips can be found at probeauty.org/naha.
NAHA 2016 Event The Nail Professional of the Year: Returning for its second year as an official NAHA category. Certified nail technicians are eligible to enter and can show off a multitude of skills such as embellishments, nail art, and salon nails demonstrating the excellence and artistry of the nail industry.
People's Choice Award Category: With over 27,000 votes, the 2015 NAHA People's Choice was met with an overwhelming response. PBA is opening the category to all NAHA 2016 Finalists from all 14 categories again this year. Voting takes place on Facebook in May, 2016 after the NAHA Finalists have been announced.
Entry process fees are required at different price structures for PBA Members, Non-Members and Students. PBA Members (Professionals) can enter for $45.00 per category ($35.00 for Student Hairstylist of the Year), and Non-Members (Professionals) can enter for $90.00/per category ($70.00 for Student Hairstylist of the Year).
Please visit PBA's website at probeauty.org/naha for more information about the show.
Image courtesy of @rgrimes86 Instagram.
Tuesday, November 10, 2015
You have a personal brand, whether you've defined it or not. While we know there is more to a person than how he or she looks, in reality, potential clients, colleagues and other individuals you encounter will make judgments based on your appearance.
Related: The Executive Selection: Tommy Hilfiger
Behavioral and communication experts affirm that your physical impression is vital to negotiations and business dealings. It affects whether people like you, trust you and want to work with you. Your appearance tells your story.
So, as an entrepreneur, your task is to make your "personal brand" an extension of your company’s brand, and vice versa, because you are the outward face of your company. This requires you to take the same care with your personal brand as you do your company brand. And personal style, which includes your wardrobe and grooming habits, is a good place to start.
As the owner of MasonBaronet, I've striven to cultivate my own personal brand as an extension of my company’s brand, values and personality. As the face of my agency’s brand at all times, I act and dress accordingly. Here are some tips that have helped me throughout this journey, personally.
1. Choose adaptable, flexible classics that send the right message about your company.Think about the impression you’re making with your clothing. High-quality, adaptable and appropriate classics are always in style. For example, my agency’s brand personality is timeless and sophisticated --not trendy or flashy. So, I reflect that aesthetic in my outward appearance.
Classics that work well together in terms of color and style make pulling together an outfit easy. If your company’s brand allows you to be a little riskier in your dress, add something fun that stands out.
2. Understand that being a business owner is a 24/7 job.As business owners, we are always “on,” and you never know whom you will meet outside the office who could turn into a new business opportunity.
I sometimes go directly from my advertising agency job to networking events, or events with my husband, who is a lawyer. It’s important that I look appropriate for the occasion at hand while still representing my brand. I find it helpful to think about everything on my calendar for the entire day and evening and plan accordingly.
Think about how your clothing can transition with you as you move throughout your day -- from business meetings, to volunteer events with your employees, to a networking happy hour or a corporate dinner with your spouse. Based on your plans, you can dress a classic outfit up or down with the right add-on pieces or accessories.
Related: Dressing The Part: Five Wardrobe Tips For Business-Buys
3. Consider what’s appropriate for your industry as well as your role in your company.As the leader of my agency, I set the tone for how employees are expected to represent themselves. If I come into the office in yoga clothes, looking disheveled, my employees will likely follow suit -- which is not consistent with the brand image we want to project.
So, no matter how tired or busy I am on any given day, I present myself according to our brand image. I encourage my employees and all professionals to pay close attention to the company culture and example set by senior leaders. Similarly, entrepreneurs should recognize that the example they set trickles down the entire organization.
4. Prepare your look ahead of time, and organize yourself to make brand consistency easy.Mornings are the time to focus on planning your day, not on what to wear. By planning ahead of time instead of rushing in the morning, you’ll guarantee a streamlined look and focus your energy on what matters -- running your business!
Preparation, instead of last-minute rushing, ensures that your clothing will be freshly laundered and pressed, and gives you time to think of different outfit pairings that will fit the day to come. It sounds simple, but the value of planning ahead can’t be underestimated. Your goal is to look sharp and polished -- just like your business.
I have found that an organized, well-designed closet is a great place to start. It allows you to see your options at a glance and build outfits with ease. I personally like to organize my closet by similar colors and by the types of pieces (shirts, dresses, pants, suits, evening, etc.). This system makes it easy for me to pull together looks, but there is no one-size-fits-all solution. Organize your closet so it works best for you, your wardrobe and your lifestyle.
5. If all else fails, tap the expertise of a stylist.If you’re having trouble aligning your company’s brand with your personal style, I recommend utilizing a stylist to help. If you can share with a stylist a few words that sum up your brand, he or she can easily and quickly pull together looks that visually represent your brand. Stylists are also great for pushing you out of your comfort zone while helping you define your look. Professional stylists can be great consultants to entrepreneurs needing an extra aesthetic push.
Branding is the sum of all the touchpoints a person has with your brand, and although personal appearance is just one piece, it’s an important one.
And there's more there than just fashion: Details like hair, nails and accessories also matter for both males and females. All the seemingly small details add up to create your overall appearance, and reflect on your brand.
Take a moment to consider how you present yourself, the story you want your appearance to tell and how that story reflects on your company’s brand. I sincerely believe that consistent personal branding positively impacts my daily business interactions and contributes to my agency’s success.
Related: 5 Business Advantages of a Simple Wardrobe
REGISTER NOWJoin Entrepreneur in Long Beach, Calif. on 12/15–Increase Productivity and Business in 2016.
Limited-Time Special: Use CODE GROWTH15 and Save »