Network, the Evolution of Tone on Tone

	Are you looking to try out a new shade? Do you want a bespoke look with maximum shine? If so, the no ammonia DIA range from L'Oréal Professionnel is perfect for you! This February we are proud to announce the launch of 24 new shades to our DIA range. Whether you are looking to add a touch of colour with shine, or to help blend away your white hair, there is a DIARICHESSE service to suit. Our DIALIGHT range offers services for coloured hair helping to add luminous reflects, from a more radiant look between permanent colour services, to bespoke highlights. Find your nearest salon using our Salon Locator and ask in salon about DIA today!		The Best of Backstage Hair L'Oréal Professionnel is proud to be the most-used hair brand backstage during fashion month S/S12. L'Oréal Professionnel supported stylists have helped lead the direction of hair styling for the spring/summer season across all four cities: New York, London, Milan and Paris.  We are excited to offer you a glimpse into how these craftsmen and women in hair create such innovative looks. L'Oréal Professionnel's tecni art is our stylists "Must Have" product range backstage, and helps to create the looks for over 45 shows illustrating the diversity of the tecni art product line up and the creative expertise of the stylists we support! tecni art volume lift and constructor filled the styling stations, whilst tecni art pli was the star product with over 37 litres being used in total!  Embrace your creativity and get the latest trends for spring / summer with L'Oréal Professionnel's tecni art collection.   inoacolor care Are you looking to help protect and maintain the colour radiance of your INOA colour service at home? L'Oréal Professionnel now introduces their next generation of colour care. Formulated to give you a luxurious experience, INOACOLOR CARE's creamy textures envelop hair to leave it feeling protected and smooth. The INOACOLOR CARE shampoo and conditioner are enriched with Argan Oil and Green Tea Extracts, helping to protect and maintain INOA colour radiance. The conditioning masque for INOA colour treated hair leaves hair feeling smooth, nourished and looking shiny. If you're looking to help maintain your INOA colour radiance at home: INOACOLOR CARE is for you!
		INOA Colour Connect Help us create our first hair colour map of the UK and Ireland this February! Join the INOA Colour Connect today for the chance to win amazing prizes such as INOA hair care packs, shopping vouchers and a trip to Paris! With the competition well underway, we have already given away over 20 great prizes. See if you stand out in your region, simply choose your hair colour, enter your details and explore the map to discover the most popular hair colours across the UK and Ireland. Get involved and represent your region today!

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