Revitalize Your Career at the Spa and Wellness Show

REGISTRATION IS OPEN - FREE ADMISSION UNTIL MARCH 18 Register today for: • FREE 3 Day Trade Show Floor Admission –- meet with 200+ exhibitors! • FREE Manufacturer Education - more than 50 classes designed to grow your career. • Discounted Admission to the Spa Business Conference (featuring Spa Business & Wellness, Medical Spa and Massage Therapy classes), CIDESCO Section USA, and the Advanced Business Seminar. Save up to $75 when you register! SPECIAL OFFER! Register for a 2 or 3 day Spa Business Conference pass and get 1 FREE ticket to IBS New York – the largest beauty show in the country co-located with IECSC NY ($89 value)! *After March 18 trade show floor admission will be $25 for a 3 day pass and all conference fees will increase. 2013 Conference Highlights suNDAY APRIL 14 • 10:00am –1:00pm • CW201 Rosacea, Redness & Reactivity Dr. Mark Lees • President & CEO • Mark Lees Skin Care, Inc Rosacea is a frequently diagnosed condition that may need both medical and esthetic care. Learn about rosacea and its medical treatments, as well as the causes of sensitivity and reactivity. Learn what you can do to help your client calm the skin, reduce redness, and prevent reactivity. We will show actual case studies, and explain time-tested, step-by-step practical approach to helping these clients have calmer, more beautiful skin. Click here to view all CIDESCO Section USA sessions MONDAY APRIL 15 • 9:00am – 3:00pm • ABS10 One hour break for lunch on your own Profitability, Pricing and Products: The Three Critical Things That Make or Break a Spa Bryan Durocher • President • Essentials Spa Consulting LLC, Durocher Enterprises Your finances, people and product sales mean everything when seeking profitability. Put structures into place that set the ground rules for excellence, clear expectations and are replicated by everyone within your organization. • What your P & L and budget should really look like • Learn exactly how much you should be allocating to each area of your business and what to do if the numbers do not add up • Discover how to effectively break down your revenue vs. expenses from advertising to payroll, this segment covers it all • Learn the top five employee structures that need to be in place that all your team members need to know • Take away all the gray areas and set clear expectations right from the start with each team member and their position Know what exactly should be in your job descriptions from financial goals, dress codes,dispensary policies, meetings, advanced education, and client policies specific to their positions. High volume retail sales are absolutely imperative for profitability and long term success of a Medical or Day Spa. In today’s competitive market, owners must invest not only in the products and merchandise stocked on the shelves, but also properly ensure their staff is adequately trained in how to sell retail, so that the products move off the shelves and into their clients’ hands. Learn to develop a staff into the ultimate retailing dream team. Massage Therapy education tuesDAY APRIL 16 • 1:00pm – 2:15pm Learn the Importance of “Viscosity + Glide=Control” & the Role Science Plays Bruce baltz • VP of Education & Business Development • Bon Vital Come and join Bruce Baltz explore product glide and control. See how the overuse of product will have a negative impact on your body mechanics, which in turn will have a direct correlation to your bottom-line. Learn some of the common ingredients and how they can enhance home care and better serve your clients. Click here to view all Massage Therapy education sessions Medical Spa education SunDAY APRIL 14 • 2:30pm – 3:45pm Wellness Retail for the Medical Spa Patti Biro • Principal • Patti Biro & Associates Medical spas can boost profits and increase guest engagement by creating or expanding their retail operation to include lifestyle and wellness products. Your guests are buying these products already-so why not from you? This seminar will cover product selection, display, special event and recommendation strategies to help you transform your retail operation to a wellness boutique. Can you say added profit? Click here to view all Medical Spa education sessions Spa Business & Wellness education sunDAY APRIL 14 • 2:30pm – 3:45pm Cost Effective Spa Marketing that Doesn’t Break the Bank Bryan Durocher • President • Essentials Spa Consulting LLC, Durocher Enterprises Differentiating your services and product offerings is essential in an ever-crowded market place. Learn how to market, plan events, and network to build a successful spa business. • Target marketing to your community to build the right client base • Planning special events that drive service and retail sales • Discover what technology can help you close premium service sales • How to effectively cross market med spa services • VIP programs that produce revenue and retain clients. Click here to view all Spa Business & Wellness education sessions We've Gone Mobile! Navigate the show in the palm of your hand. FREE Mobile App will be available for download at www.iecsc.com/ny For Industry updates, show specials and more, join IECSC MOBILE text NYSPA to 64842

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